PromaxBDA: The Conference 2010
July 10th, 2010

Living Arts College’s annual trip to the PromaxBDA conference concluded on June 25, 2010. This year’s trip was one of the best! PromaxBDA, the association for promotional and design professionals, just wrapped on its 55th annual conference in Los Angeles June 24 with an incredible turnout, drastically higher than previous years. In attendance from LAC were School President Roger Klietz, Vice-President and Campus Director Debra Hooper, Assistant Campus Director Matthew Kelly, Interactive Media Arts Program Coordinator Vincent Gardner, and several LAC students and alumni along with four LAC students who were chosen to serve as PromaxBDA Interns for this year’s conference.

“The interns are rockin’ it!” said Jonathan Block-Verk, President and CEO, PromaxBDA.

The conference was kicked off by a speech by Los Angeles Mayor Antonio Villaraigosa, along with an introduction by ABC late-night host Jimmy Kimmel. Top design and marketing awards went to Fox Broadcasting Co., bpg Advertising, CTV Creative Agency, Syfy, Showtime, and FX. The Lifetime Achievement Award went to Hugh Hefner, who was present for an exciting interview by Larry King.

The conference also introduced the Creative Educator’s Forum, a professional development event for creative educators. The forum’s board is made up of a small, select group of nationwide creative education leaders. Living Arts College’s own Vice-President and Campus Director, Debra Hooper was among this elite group.

This year’s conference had some real treats in store for creative professionals and students. Sessions were held by industry leaders such as David Carson, Jakob Trollback, Brett Ashy, Gordon Ho, Stefan Sagmeister, Seth Berkowitz, Patrick Burgoyne, Michael Walsh, Lee Hunt, Graeme Newell, Timmy Fisher, Garson Yu, Mark Kudsi and Will Travis – to name just a few!

When asked what their favorite part of the conference was, staff and students had a difficult time deciding. One thing common with everyone’s excitement about the event was all the national and international industry professionals and celebrities that attendees had the privilege to meet.

“Ryan Stout and Norm MacDonald were hilarious at the awards events – and a perfect way to wrap up en exciting day of meeting professionals and networking” said TJ Piper, LAC student.

“I met Larry King!” said LAC student, Shannon Chapman.

“I’ve met many big names in the creative arts in my career, but meeting David Carson and Stefan Sagmesiter all within a 30 minute window had to be the highlight for me!” said LAC Assistant Campus Director, Matthew Kelly. “This year PromaxBDA has done a perfect job of giving all the folks at the conference on both the business and creative side of things exactly what they wanted!”

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