Local Rock Band, ARIEL DOWN, Defines the Importance of Branding
May 4th, 2009

Aerial DownSCA students will hear from members of Ariel Down … a national touring independent rock band based out of Raleigh, NC. They will spell out THEIR formula for success.

Members of Ariel Down will define the importance of branding whether it’s for yourself or a company. One of their goals is to help students educate themselves on how to be a business.

The band incorporated Autumn Rain Records, its own production company and record label in 2003. Each band member plays a critical function in the day-to-day operation and business of the band. Band members take on roles such as: marketing director, booking agent, public relations specialist, web designer, financial advisor and even tour bus driver.

Aerial DownThe band prides themselves on their hard work, relentless attitude and high energy. Critics such as Benjamin Ray claim, “Ariel Down is one of the hardest working Indie bands in the country.”

“Shine” was released in February, 2009. The bands debut album, “Vision” was released in July 2006. Both records were recorded by John Plymale (Squirrel Nut Zippers, Meat Puppets) at Overdub Lane in Durham, NC and mastered by Greg Calbi (Springsteen, Dylan, Bowie) at Sterling Sound in NYC.

Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus