Michael Castro Wins Bronze Telly Award
July 10th, 2010

Michael Castro with Telly Award
Living Arts College @ School of Communication Arts (LAC) is proud to announce Michael Castro’s MMI Public Relations Telly Bronze Award. He competed on a national level and produced the video, “TCG Machines”. Why is this video different? Michael says he wanted to tell the story from a machine’s point-of-view. He adds, “It’s not impossible, it’s just difficult.”

The Telly Awards honor the very best local, regional and cable television commercials and programs, as well as the finest video, film productions and work created for the Web. Since 1978, their mission has been to strengthen the visual arts community by inspiring, promoting and supporting creativity. The 30th Annual Telly Awards received more than 13,000 entries from all 50 states and five continents.

Bronze Winners are awarded a Bronze Telly statuette designed by the same firm that makes the Oscar® and Emmy®. In addition, each Winner is awarded a commemorative certificate. Judges evaluate entries to recognize distinction in creative work — entries do not compete against each other. Instead, entries are judged against a high standard of merit.

Michael is currently pursuing an Associate’s degree in Digital Filmmaking anticipating graduation in September 2010.




LAC Students Take Home Four ADDY Awards
March 17th, 2010

“It’s all about the art of the message”, reports College Director Debra Hooper. “We won in this tough advertising competition because the goal at the College is to develop great content skills. We are moving students beyond learning Photoshop techniques to exciting audiences with stories and images that count.”

Living Arts College @ School of Communication Arts (LAC) students took home four awards at the 2010 Triangle ADDY Awards. The awards were announced and hosted by legendary Advertising Executive, Charlotte Beers. It was a fun-filled Gala evening at the ADDYs honoring LAC students Nicole Litts, Geoff Helderman and Austin Burley in student categories.

Nicole Litts received a gold ADDY and was “Best in Show” for her TV spot for the Truth.com campaign on anti-smoking and “Mothers with Birth Defects.” Two Silver ADDY awards were presented to Geoff Helderman, “Drunk Driving Prevention Ad” and Austin Burley for the typographic illustration of “Christopher Walken”. LAC is thrilled to honor the students and the recognition they will receive in pursuing careers in the interactive media industry.


“Support from Instructors was tremendous and helped me shape my creative concepts into digital media.” – Nicole Litts

“Winning this award is a true benchmark in my life. Not only can I look at it proudly, I can also smile knowing this is only the beginning.” – Austin Burley

“It was a true honor to win an award for a project I put so much time and effort into. Working on the MADD campaign was a great experience.” – Geoff Helderman


College staff includes professionals who are representative of the talent and strength of the local Raleigh ADDY Award group–American Advertising Federation. Michael Winslow, Creative Director at LAC is the recipient of the 2009 AAF Silver Medal Award, recognizing men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s creative standards. Winslow participates in developing the College’s special focus on design content. “Our programs incorporate the talents of staff members like Michael Winslow, who transfer years of practical content know-how to critiquing portfolios. This is why we have developed a Greenlight process for mentoring student development,” reports College Director Debra Hooper.




Fashion, Music, Dance, & More – STRUT ’09
June 3rd, 2009

Strut'09Raleigh Fashion Week was a celebration of fashion, beauty, music and dance. Brian Wiliams gleaned the momentum he gained from STRUT’08 to produce an expanded fashion showcase.

The three day event featured fashion, music, and dance along with talent, healthy living seminars, vendor displays, trunk shows and evening runway fashion shows.

Brian Williams of Brian Williams Television tapped School of Communication Arts for talent in front of the camera and behind the camera. Audio professor, Craig Brandwynne and his company Center Sound Records sponsored the talent for the three night event.

SCA Audio students brought their time and talent to STRUT09. The crew included Nicholas Talford, Faith Langley, Jason Wiggs, Timothy Jamison and Calvin Clark, Jr., as well as alumnus, Frank Carbone.

Nicholas Talford was Technical Director for the main stage assisted by Calvin Clark, Jr. Graduate and artist, Frank Carbone performed Friday night on the main stage with a five piece backup group featuring Faith Langley. Frank credits Timothy Jamison with his great choreography.

Raleigh DJ - Jason WiggsDJ Jason Wiggs was named the official DJ of STRUT09 early on by Brian Williams. DJ Jason Wiggs was responsible for performing all music selections live and “on the fly” for each night. Jason determined the flow of the entire show through his music. He worked in conjunction with three different emcees and gave each their cues for what to say, when to say their next lines and brought the music in and out as they were speaking.

Looking forward to SRUT’10.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus






SCA Talent “Rocked the House” with 17 Dazzling Acts
May 11th, 2009

MODIV Talent Show, 2009School of Communication Arts held their first talent show, hosted by the student government, MODIV this week. The much publicized and highly anticipated event filled the School’s theater with standing room only.

MODIV had welcomed and encouraged all areas of performance creativity. Most of the acts were musical talents, such as acoustic performances, vocalists, bands and solo artists representing all genres of music.

One unexpected yet relished performance was that of “The Fish Stix”, a group of Audio and Film instructors who joined forces to present a compelling opening act. Their kick off song was from The Beastie Boys, which got the audience energized and “dancing in the aisles”.

Prizes were awarded for first, second and third place winners, which were funded by MODIV’s many fund raisers. SCA’s most popular student band, “Hidden Movement”, took first place performing two original songs earning them the first place large cash prize.

Second place belonged to Johnny Carroll, who played the keys and sang an Anthony Hamilton piece which earned him two 311/Ziggy Marley tickets.

Le’Shawn Troy-Rogers took third place with an original song.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




SCA In Full Bloom at Spring Gallery Show
May 11th, 2009
2009 Spring Gallery Show
2009 Spring Gallery Show

An array of budding talent blossomed in the theater of SCA this week. There were flash designs, student films and maquettes OH MY! The Gallery Show proved to be “a sight to behold” with the use of vivid colors, exciting motion graphics, spectacular animations, entertaining student films and “wake you up” sounds designs.

Professor George LaChevallier entertained the audience with his quick wit and humorous stories while Professor Lena Corter handed out awards for categories from Electronic Media to Sound Design. The work shown at each gallery show continues to get better and better, which tells me that School of Communication Arts has the best talent in the country!

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




Happenings in May @ School of Communication Arts
May 4th, 2009

May 6th, 5-8pm : Spring 2009 Gallery Exhibition

The Exhibition showcases juried creative works of current students in Animation, Film, Audio Production, Advertising Design, Web Design, Photography and Interior Design.

May 7th, 9am-3pm : Professional Development Day & First SCA Talent Show

School of Communication Arts is very excited to be holding their first Talent Show hosted by the student government, MODIV.

Motivational speaker, Karen Gilliam will speak at 10am. A workshop by Laurie Muriel will be held at 11am on “How to Get a Part-time Job in These Challenging Economic Times”. This is in preparation for the upcoming Part-time Job Fair.

May 11th, 10:30am :  Local Rock Band Defines the Importance of Branding

Ariel Down is Setting the Rules for “Breaking In” with Their Ideas About Music Promotion. Experience a national touring independent rock band based out of Raleigh, NC.

May 14th, 2-4pm : SCA Part-Time Job Fair

Are you looking for a part time job? Local non-industry businesses will be on campus advertising open positions and doing on-site interviews.

May 27th, 10:30am : Multimedia Expert to Present: “How to Prepare your Career for the Unexpected”

Plan to be entertained. Greg Carter’s work is wild and vivid.

Mr. Carter has designed print media for Reebok and Sports Illustrated and multimedia for Discovery Channel. He has worked on projects for Warner Brothers and the American Lung Association.

All events are open to the public and there is no cost. Media are welcome and encouraged to participate.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




Local Rock Band, ARIEL DOWN, Defines the Importance of Branding
May 4th, 2009

Aerial DownSCA students will hear from members of Ariel Down … a national touring independent rock band based out of Raleigh, NC. They will spell out THEIR formula for success.

Members of Ariel Down will define the importance of branding whether it’s for yourself or a company. One of their goals is to help students educate themselves on how to be a business.

The band incorporated Autumn Rain Records, its own production company and record label in 2003. Each band member plays a critical function in the day-to-day operation and business of the band. Band members take on roles such as: marketing director, booking agent, public relations specialist, web designer, financial advisor and even tour bus driver.

Aerial DownThe band prides themselves on their hard work, relentless attitude and high energy. Critics such as Benjamin Ray claim, “Ariel Down is one of the hardest working Indie bands in the country.”

“Shine” was released in February, 2009. The bands debut album, “Vision” was released in July 2006. Both records were recorded by John Plymale (Squirrel Nut Zippers, Meat Puppets) at Overdub Lane in Durham, NC and mastered by Greg Calbi (Springsteen, Dylan, Bowie) at Sterling Sound in NYC.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




SCA students “BRANG IT” to the Real World!
April 22nd, 2009

School of Communication Arts (SCA) digital film students received a dose of “real world” experience as they helped in the taping of a television pilot called “BRANG IT.” Film Instructor George Sartiano, students Jeremy Person, Gaby Veray, Billy Orlando, Josh Baker, Jessica Barfield, Donny Biscardi, Jeremy Lewis and graduates Blake Godfrey and Stefan Byerly contributed as camera operators and production assistants in a major dance competition at North Carolina Central University this week-end.

World renowned choreographers RoRo, Kujo, ProZak, and Salah judged the event and held workshops for winners in each category. The SCA students didn’t know what to expect as the dance competition started. The level of dance captured by the students’ camera skills went beyond anything they had seen in their young careers.

When the production ended, the SCA students received high praise from the Executive Producer, Calvin Foster and the choreographers. They “bragged on” the professionalism of the students and graduates.

High praise was given to their execution and level of competency in their craft. It was a successful production and a chance to “showcase” their SCA skills in a real world production environment.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




Alumni Alex Carr “Sees Red” at SCA
April 22nd, 2009

Alex Carr

Graduate, Alex Carr demonstrated his Sony “Red” camera as a three day guest speaker for the Digital Film students. Alex talked to students about the industry, but not only did he give them industry tips, the students were assigned positions in a “mock production.” As each student performed their duties, Alex reminded them of the importance of diligence and performing at a high level of professionalism. He gave constructive criticism about their roles and the importance of listening to a director while on set. Alex treated each student as if they were working in Hollywood, each student could appreciate his candor.

After the LA scenarios, Alex demonstrated the Red Camera’s functions and features. Each student saw the difference in picture quality and enjoyed learning new tricks of the trade from a rising cinematographer and a graduate from SCA.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




FIRST SCA TALENT SHOW
April 20th, 2009

School of Communication Arts is very excited to be holding their first Talent Show hosted by the student government, MODIV.

The talent show will be on May 7, 2009, which is also SCA’s quarterly Professional Development Day. Motivational speaker, Karen Gilliam will speak in the morning. Workshops will be held in the afternoon on “How to Get a Part-time Job in These Challenging Economic Times”. This is in preparation for the upcoming PT Job Fair.

SCA is welcoming all areas of performance creativity, some of which will include interpretive song and dance, poetry, live performance, beat sampling, as well as other artistic, innovative talents.

Concluding the spring talent show, prizes will be awarded for first, second and third place winners.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus