PromaxBDA: The Conference 2010
July 10th, 2010

Living Arts College’s annual trip to the PromaxBDA conference concluded on June 25, 2010. This year’s trip was one of the best! PromaxBDA, the association for promotional and design professionals, just wrapped on its 55th annual conference in Los Angeles June 24 with an incredible turnout, drastically higher than previous years. In attendance from LAC were School President Roger Klietz, Vice-President and Campus Director Debra Hooper, Assistant Campus Director Matthew Kelly, Interactive Media Arts Program Coordinator Vincent Gardner, and several LAC students and alumni along with four LAC students who were chosen to serve as PromaxBDA Interns for this year’s conference.

“The interns are rockin’ it!” said Jonathan Block-Verk, President and CEO, PromaxBDA.

The conference was kicked off by a speech by Los Angeles Mayor Antonio Villaraigosa, along with an introduction by ABC late-night host Jimmy Kimmel. Top design and marketing awards went to Fox Broadcasting Co., bpg Advertising, CTV Creative Agency, Syfy, Showtime, and FX. The Lifetime Achievement Award went to Hugh Hefner, who was present for an exciting interview by Larry King.

The conference also introduced the Creative Educator’s Forum, a professional development event for creative educators. The forum’s board is made up of a small, select group of nationwide creative education leaders. Living Arts College’s own Vice-President and Campus Director, Debra Hooper was among this elite group.

This year’s conference had some real treats in store for creative professionals and students. Sessions were held by industry leaders such as David Carson, Jakob Trollback, Brett Ashy, Gordon Ho, Stefan Sagmeister, Seth Berkowitz, Patrick Burgoyne, Michael Walsh, Lee Hunt, Graeme Newell, Timmy Fisher, Garson Yu, Mark Kudsi and Will Travis – to name just a few!

When asked what their favorite part of the conference was, staff and students had a difficult time deciding. One thing common with everyone’s excitement about the event was all the national and international industry professionals and celebrities that attendees had the privilege to meet.

“Ryan Stout and Norm MacDonald were hilarious at the awards events – and a perfect way to wrap up en exciting day of meeting professionals and networking” said TJ Piper, LAC student.

“I met Larry King!” said LAC student, Shannon Chapman.

“I’ve met many big names in the creative arts in my career, but meeting David Carson and Stefan Sagmesiter all within a 30 minute window had to be the highlight for me!” said LAC Assistant Campus Director, Matthew Kelly. “This year PromaxBDA has done a perfect job of giving all the folks at the conference on both the business and creative side of things exactly what they wanted!”




Design Authority, David Barringer speaks at LAC
May 15th, 2010

Design Authority, David Barringer speaks at LACDavid Barringer’s presentation on “APPRECIATING DESIGN FROM START TO FINISH” was a great event for all students and visitors of the College. Mr. Barringer has worked within and around the mainstream book & magazine publishing world for nearly two decades.

Mr. Barringer has amassed a great deal of experience, industry contacts and know-how about book design, printing, publishing, sales, and marketing by following his career in this manner. He has full control over his final product, the book, and its dissemination. He does it all, the writing, the editing, the cover design, the typesetting, and everything else involved in publishing a book.

“David was very interesting,” reported Lena Corter, Interactive Media Arts Instructor, “his insight was helpful for students looking for a unique perspective on design and creative careers.”

 

 

 

 

Design Authority, David Barringer speaks at LAC

Design Authority, David Barringer speaks at LAC

Design Authority, David Barringer speaks at LAC

Design Authority, David Barringer speaks at LAC


Students got a special treat when David decided to visit many of the classrooms for intense one-on-one art directing sessions with the students on their current projects.

“So many new ideas I have now…about where I can take my project and new directions I’d like to try” – Nathan Wellman, Interactive Media Arts Student.

Design Authority, David Barringer speaks at LAC

Design Authority, David Barringer speaks at LAC

Along with a series of studio visits, famed author and design expert David Barringer spoke to students the evening of May 4, 2010 and May 5, 2010 in the Stars Theatre at Living Arts College. David Barringer’s visit was one of many this quarter at Living Arts College – stay tuned for more!




2010 AIGA Raleigh: Student Portfolio Review
April 7th, 2010

Saturday, March 27, students from regional schools all over North Carolina converged at Durham ad agency, McKinney to meet local design leaders and endure the equivalent of four 30 minute mock interviews.

2010 AIGA Raleigh

2010 AIGA Raleigh

“This is where the local interactive media arts and design industry is at.” reported Vincent Gardner, Living Arts College (LAC) Senior Instructor and AIGA Raleigh Education Director.

2010 AIGA Raleigh

“The event was a great success.” stated LAC AIGA Raleigh Student Group representative Chelae Cummings. Chelae volunteered along with over 15 students from local student groups to help coordinate the event. Chelae has been a force of creative excellence at the College and influential in keeping the LAC AIGA Raleigh Student Group active and involved.

Seating was limited as over 10 local schools participated with 39 total desks being available. Living Arts College had four student desks: Nathan Wellman, Kirstin Wiltjer, Maria Hartman and Gerri Fernandez all seemed energized by the end of the afternoon and could not stop talking about what their reviewers told them.

Tiffany Johnson and Shako Oteko, additional LAC students, participated as volunteers.

“It was great!” reported student Shako Oteko.

2010 AIGA Raleigh

2010 AIGA Raleigh

College staff and creative professionals from across the country work together to help students develop their portfolios and to prepare them for job interviews. Overall, LAC students were more than prepared for this event.

The event helps students not only develop their body of work, but also (and perhaps just as importantly) in developing their network of contacts.

“When students go to events like this they see what can make them stand apart from the crowd.” stated Chelae Cummings.

2010 AIGA Raleigh

At LAC, students are exposed to an intense curriculum of professional development, including creative, professional, business and technical know-how.

“This special focus makes the difference for students when interviewing!” reported Review Panelist and LAC Assistant Campus Director, Matthew Kelly.




How a Designer Communicates
August 14th, 2009

Storyteller & Former Walt Disney Imagineer Defines Story Telling at Living Arts College

Kenneth Penkowski

The moral of the story, “We as designers must make ourselves accountable for results. Elevate the expectation of what design can do and in the end satisfy the requirements we are asked to fulfill.”

Kenneth Penkowski, partner and executive brand director for local advertising agency, Ulanguzi visited the College and told stories to the students.

In addition, he showed the Ulanguzi’s 2009 demo reel which displayed projects for highly respected clients and current ongoing projects.

Kenneth told the students three stories about his life in the design arena…the titles were quite catchy.

  1. “It All Started with a Mouse” – Kenneth told the story of how he became a Disney Imagineer and how he uses what he learned from that experience in his work daily.
  2. “For Rent” – Ulanguzi was referred to a development company to market their apartment complex. This wasn’t your ordinary apartment complex. These apartments were part of the wave for the “Go Green” revolution. He shared his challenges and accomplishments with the project.
  3. “Come Fly with Me” – A Las Vegas helicopter tour company came to Ulanguzi in need of a new marketing technique or strategy. They had no problem selling the helicopter tours, they just wanted an easier way for customers to purchase the tour tickets. He shared Ulanguzi’s unique answer to the marketing dilemma.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




BDA/Promax Conference
August 3rd, 2009

BDA/Promax Conference

Students got an eyeful of design ideas and a pocket full of business contacts!

BDA/Promax is the world’s largest broadcast design conference and for a group of Living Arts College students it bridged the gap between longevity and futuretainment.

From the honoring of Robert Redford for the Lifetime Achievement Award to the rapidly shifting world of broadcast design, this year’s conference hosted presenters that shared their insight and upcoming trends.

Living Arts College graduate, Matt Habit- “Robert Redford, WOW! Remembering his life and his involvement in film, was incredible!”

At the conference the buzz word was “Viral”. Viral is widespread popularity through the process of internet sharing. All eyes turned to the rapidly shifting world of broadcast design, motion graphics and the convergence of a new way of branding. In one of the sessions “Contagious” gave a profound presentation called “What is Advertising?” The session made the audience think about the “art” of getting people to forget they are watching an ad.

Students had many opportunities to mix with various professionals in the broadcast design community and to see samples of their great work.

Student – Kirsten Wiltjer- “It was fun; the work they showed was amazing!”

Student – Elisabeth Rauch- “I loved the Cartoon Network presentation! They demonstrated the logo process from start to finish!”

Through lively panels, exhibits, sessions, screenings and networking, the BDA/Promax conference provided three exciting days of dialog, discussion and displays of some incredible work.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




This Little Piggy Went to Marketing School
June 11th, 2009

Cyber Piggy

The excitement was high and there was a “buzz in the domes” when former professor, Greg Carter returned to campus. Students never forget a fantastic professor that leaves an impression on their life as well as their education.

Greg Carter, owner of Cyber Piggy, shared with students how you can use creativity to “bring home the bacon”. Greg was never satisfied with the status quo; he took his creativity to new heights when he developed Cyber Piggy. Greg believes that creativity is the most valuable problem solving tool we have and he’s discovered ways to take life’s unpredictable challenges and turn them into marketable and result driven opportunities.

Carter said having a job where you have the freedom to think outside the box is invigorating and helpful in conveying a message. He uses this belief to work with a social network of thinkers. “BestThinking.com” is social network that is topic driven and attracts common “thinkers” to discuss and brainstorm.

Check out BestThinking.com to see how Greg uses his animations to tackle major problems with a light hearted approach.

Students were encouraged to utilize the web for marketing their talents and to join social networks to create ways of meeting other “thinkers.” Using the web and animation to promote, tell a story or convey an idea is a successful way to live “high on the hog!”

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




Congratulations Alex Centeno-Rodriquez
June 3rd, 2009

Robert F. Lauterborn Advertising Scholarship Winner

Alex Centeno-Rodriquez
Alex Centeno-Rodriquez

School of Communication Arts salutes Advertising Design student, Alex Centeno-Rodriquez for being the recipient of the prestigious Robert F. Lauterborn Scholarship. The scholarship is presented each spring at the American Advertising Federation’s Silver Medal Awards ceremony.

Alex is bilingual and calls Costa Rica his home country. Success is a characteristic that Alex is very familiar with. He earned his MBA from the University of Science and Technology in San Jose, Costa Rica and opened his design company, Merkados Interactive Partners in Raleigh, NC several years ago. Merkados designs and maintains bilingual websites and provides consulting services in Internet marketing.

It was not a surprise to the faculty and staff at the School when Alex won the scholarship. He has won two Best of Category awards at Gallery competition since beginning his studies at SCA. Alex picked up his first award at Fall 2008 Gallery Show for Stamp Collection Design and most recently at Winter 2009 Gallery Show for Illustration Design.

Stay posted…I’m sure we will hear more from Alex in the future.

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Debra A Hooper
Vice President/Director
School of Communication Arts @ Digital Circus




SCA In Full Bloom at Spring Gallery Show
May 11th, 2009
2009 Spring Gallery Show
2009 Spring Gallery Show

An array of budding talent blossomed in the theater of SCA this week. There were flash designs, student films and maquettes OH MY! The Gallery Show proved to be “a sight to behold” with the use of vivid colors, exciting motion graphics, spectacular animations, entertaining student films and “wake you up” sounds designs.

Professor George LaChevallier entertained the audience with his quick wit and humorous stories while Professor Lena Corter handed out awards for categories from Electronic Media to Sound Design. The work shown at each gallery show continues to get better and better, which tells me that School of Communication Arts has the best talent in the country!

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus




Happenings in May @ School of Communication Arts
May 4th, 2009

May 6th, 5-8pm : Spring 2009 Gallery Exhibition

The Exhibition showcases juried creative works of current students in Animation, Film, Audio Production, Advertising Design, Web Design, Photography and Interior Design.

May 7th, 9am-3pm : Professional Development Day & First SCA Talent Show

School of Communication Arts is very excited to be holding their first Talent Show hosted by the student government, MODIV.

Motivational speaker, Karen Gilliam will speak at 10am. A workshop by Laurie Muriel will be held at 11am on “How to Get a Part-time Job in These Challenging Economic Times”. This is in preparation for the upcoming Part-time Job Fair.

May 11th, 10:30am :  Local Rock Band Defines the Importance of Branding

Ariel Down is Setting the Rules for “Breaking In” with Their Ideas About Music Promotion. Experience a national touring independent rock band based out of Raleigh, NC.

May 14th, 2-4pm : SCA Part-Time Job Fair

Are you looking for a part time job? Local non-industry businesses will be on campus advertising open positions and doing on-site interviews.

May 27th, 10:30am : Multimedia Expert to Present: “How to Prepare your Career for the Unexpected”

Plan to be entertained. Greg Carter’s work is wild and vivid.

Mr. Carter has designed print media for Reebok and Sports Illustrated and multimedia for Discovery Channel. He has worked on projects for Warner Brothers and the American Lung Association.

All events are open to the public and there is no cost. Media are welcome and encouraged to participate.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus