April 3rd, 2014
“Job Hunting Is Like Dating”. Talent Zoo’s, Amy Hoover explained to the audience the overwhelming task of finding a job is like any good relationship. You have to clearly say what you mean and have the reputation to back it up. The goal is to get the prospective employer to believe you can be an asset not a liability. Now that we have new tools like linkedin, Facebook, and Behance, the game has changed for many new recruits.
Amy tried to help us understand how your profile in the virtual world and your profile in real life go hand in hand. Many Living Art College students were present to hear Amy’s enlightening words. She was more like a personal coach than a career counselor, but it all works the same. She recommended that students should get a headhunter or a recruiter and get signed up as quickly as possible. They should also send out a creative resume as well as a standard resume with the proper key words.
Amy recommended that no matter what field you’re in, you should have an online body of work. Creative folks call this a portfolio and the same word can be used for non-creative professionals. In conclusion, she offered a final piece of advice that sums it all up. Good communication and consistency across all areas, whether it’s with a headhunter or an online persona is essentially the key. We can say the same about any good relationship.
March 28th, 2014
Boy, am I glad I decided to attend Game Developers Conference in San Francisco this year.
Before I talk about the conference, let’s hear from Jacob Sutton about his first plane ride. “Being 30,000 feet up in the air was a little frightening, but I got through it.”
As expected, the Moscone Center was filled with buzz and excitement. There is promising new technology on the horizon and many thrilling releases from major players as would be expected.
Oculus VR, maker of Oculus Rift, had lines out the door to experience the new demo of their virtual reality glasses and game. This Kickstarter-funded project was definitely the belle of the ball.
We saw Extreme Reality using iPads for motion capture games. This is very similar to the way the Microsoft’s Xbox Kinect works but with a device that many people already have in their home. Apparently the software works with any 2D camera and delivers 3D motion detection. Way Cool!!!
Qualcomm created a super chill and relaxed area in a corner of the main hall. Let’s not forget Sony that showed up big with God of Wars, PlayStation and mobile Gamejam.
WHO WAS HIRING @ GDC 14?
The Career Pavilion was the largest in many years. It was inspiring to see so many companies interviewing and viewing student work. The work was viewed by the industry experts on computers and every tablet imaginable. The number of students using their mobile phones to demonstrate their portfolio was unforgettable.
A few of the companies present in the gigantic Career Pavilion include:
CAPCOM, BALLY TECHNOLOGIES, GLU MOBILE, HIGH VOLTAGE SOFTWARE, INSOMNIAC GAMES, NEXON, SONY COMPUTER ENTERTAINMENT, WB GAMES, EA, UBISOFT COMPANIES, WMS and VIRTUOS. The list goes on….
March 17th, 2014
The St. Patrick’s Day Parade and Festival in Raleigh drew thousands spectators of all ages packing the downtown streets and sidewalks. The “Largest Parade in Raleigh” began at 10:00AM on Wilmington Street, making its way down Fayetteville Street and ended at the festival in the City Plaza.
The students and staff members and their families marched for the third year in a row. Among the parade groups, Living Arts College, the 119th group in line to march, gave out green beaded necklaces, a variety of candies, and brochures about the College and its programs.
The parade started out in 1983 with around a dozen marchers being cheered on by a small crowd of downtown Raleigh residents and merchants. Now more than 120 groups marched in front of crowds running five-people deep along parts of Fayetteville Street and Blount Street.
This year’s parade marshal was John McGrath, Raleigh Fire Chief. Past marshals have included current city mayor Nancy McFarlane, now-retired Raleigh police chief Harry Patrick Dolan, current state Department of Public Safety Secretary and former council member Kieran Shanahan, and Helping Hands Mission founder Sylvia Wiggins.
Living Arts College plans to participate in the parade years to follow.
February 10th, 2014
Living Arts College dominated the American Advertising Federation Raleigh-Durham (AAF-RDU) 2014 American Advertising Awards, taking home every single Student ADDY® awarded at the Lincoln Theatre Downtown Raleigh on February 7, 2014.
AAF-RDU received a total of 60 student entries, awarding students with nine Silver ADDY® awards, eight Gold ADDY® awards, and one Best in Show. The award winning creative came from students majoring in Interactive Media Arts, Photography, Animation & Game Design, and Audio Production & Design.
All the Student Gold ADDY®s will automatically be submitted to the District III American Advertising Awards competition in March.
The American Advertising Awards is the advertising industry’s largest and most representative competition conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. The Student Award Competitions is a unique national awards program designed specifically for college students. Work entered at the local level can move up to the regional and national judging, just like the work entered by professionals across the country.
Selection of the most creative entry in each category is determined by a scoring process in which a panel of judges evaluates all creative dimensions of each entry. A GOLD ADDY® is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY®.
Congratulations to the following Living Arts College students who received ADDY® awards:
Benjamin Aijian, Photography Student
Gold ADDY – Elements of Advertising, Photography, Campaign – W Food for the World
Adalid Cobos, Interactive Media Arts Student
Best in Show & Gold ADDY – Collateral Material, Book Design – Dolce & Gabbana Catalog
Kristina Fick, Interactive Media Arts Graduate
Gold ADDY – Elements of Advertising, Logo – Backyard BBQ
Silver ADDY – Sales Promotion, Packaging – Bowtique
Silver ADDY – Newspaper, Insert – No.12 Teas
Steven Gladin, Animation & Game Design Graduate
Silver ADDY – Elements of Advertising, Animation or Special Effects – Clued in Kids
Arnold Hernandez, Audio Production & Design Student
Silver ADDY - Consumer or Trade Publication, Single – Superior
Marschawn Howard, Audio Production & Design Student
Silver ADDY – Elements of Advertising, Music Only – Africa National Geographic
Lee D. Lamb, Photography Student
Gold ADDY – Elements of Advertising, Photography, Color – Hunter Boots Rear
Silver ADDY – Elements of Advertising, Photography, Color – Hunter Legs
Student ADDY – Elements of Advertising, Photography, Color – Hunter Boots Front
Hayley Johnson, Interactive Media Arts Student
Gold ADDY – Collateral Material, Poster Campaign – Type Foundry
Tomiko Jones, Photography Graduate
Silver ADDY – Elements of Advertising, Photography, Color – Lancome
Michael Jusino, Interactive Media Arts Student
Gold ADDY – Collateral Material, Book Design – Victoria’s Secret Catalog
Dyamond Trimble, Photography Student
Gold ADDY – Elements of Advertising, Photography, Color – W Cover
Kendell Williams, Photography Student
Silver ADDY – Collateral Material, Stationery Package – Happy Smile Photo Booth Brand
Stephanie Wills, Photography Student
Gold ADDY – Elements of Advertising, Photography, Color – Tea and Flowers
November 1st, 2013
One of the best parts about being America’s Creativity College is the ability to inspire our students to greatness by bringing amazing events to campus. This month, we were ecstatic to welcome the John Lennon Educational Tour Bus. Not only is the John Lennon Educational Tour Bus a fully equipped studio on wheels, it is also a great nonprofit organization that reaches out to students, encouraging creativity and hope through music. This event was organized by Living Arts College’s own audio professor, John Taylor, and it was a huge success. Campus was filled with the awesome music of the College talented students jamming out on the instruments the tour bus provided.
If being hands on helps you excel, and you are interested in events such as the John Lennon Educational Tour Bus, Living Arts College may be the place for you!
In the Audio program at Living Arts College, our students work with some of the top gear in the industry. Our studio was designed by an expert team of sound engineers and audio professionals in order for students to have a top of the line education. With a Solid State Logic Duality board, LAC provides audio students with the best equipment, as well as an opportunity to put theory into practice with hands on learning.
November 1st, 2013
Cami Travis-Groves, HOW Design Live Conference speaker and Good JuJu Spreader was brought in by the American Advertising Federation Raleigh-Durham to do a talk in the MasterClass Series in October. Many Living Arts College student, faculty and staff members attended.
Cami Travis-Groves gave a step-by-step fail-proof process to diffuse tantrums and move forward with solutions suits and creatives can live with. In advertising things don’t always go as planned, tempers flare and conflicts will arise. Your mom told you to “play nice” as a kid. As a professional, you’re expected to. But it’s not always easy…until now. She had volunteers from the audience act out conflicted scenarios and required them to use her method to resolve their issues. Each and every time the conflict was resolved.
October 1st, 2013
If you have a creative mind and want to put that to use in a fulfilling career, Living Arts College is where you want to be. We bring more to the table than just traditional computer and software training. We teach our students digital storytelling, bringing concepts and more into their work.
WNCN My Carolina Classroom came to Living Arts College to take a tour of the college and interview Assistant Campus Director Matthew Kelly and Program Coordinator Vincent Gardner.
Video aired on WNCN Click Here:
My Carolina Today
September 5th, 2013
Animation & Game Design graduate, David Joyner has recently obtained a full-time teaching job at Fayetteville Technical Community College. David is teaching game design and says he is really enjoying it.
David was always helping other students while a student at Living Arts College, and should do very well with his new career direction.
Congratulations to David!